Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
VING – Visual Strategy & Art Direction Concept
Project type
Premium Lifestyle and Performance
Date
Sep 2026
Location
Bangkok, Thailand
Concept: Repositioning VING from a functional running sandal to a premium "Architectural Footwear" brand, merging advanced recovery technology with minimalist urban aesthetics.
Visual Direction: Moving away from traditional sweaty sports photography, the new art direction embraces Brutalist Architecture, bare concrete, and cinematic lighting. The visual voice is strengthened by the geometric 'Chakra Petch' typeface to reflect "Architectural Motion".
Result: Elevating the brand into the "Premium Urban Recovery and Performance" market, transforming it into a status symbol for urbanites who value both high performance and sophisticated taste.
